Joint Proposal · Confidential
Joint Proposal · Confidential
A joint engagement
A two-pronged approach to get Physitrack generating qualified leads now — not after a long build. Lead generation starts immediately, the operational foundations are strengthened in parallel, and all three teams pull toward one goal: Physitrack building pipeline and landing new clients in a structured and scalable way.
The business case
The model below shows how outbound activity converts into qualified pipeline and — at Physitrack's own conversion rates — into new recurring revenue. The objectives are set to provide meaningful ROI during and after the project.
| Step | Assumption | Result |
|---|---|---|
| Qualified meetings booked | ~6 per month at pace, across 4 months | 24 meetings |
| Meeting → opportunity | 50% become qualified opportunities | 12 opportunities |
| Average deal value (ACV) | £25,000 (illustrative) | £300,000 qualified pipeline |
| Win rate | 25% — Physitrack converts inbound well | 3 new clients |
| New ARR, year one | 3 × £25,000, recurring | £75,000 |
One goal, three partners
This is a genuine partnership. Each party owns the part they do best, and every workstream is measured against the same shared goal — so there's no ambiguity about what success looks like.
Sets the target and the market context, provides product knowledge and internal content & messaging, approves direction, and works the pipeline with its sales team.
Builds the engine underneath — CRM, data, automation, process and reporting — so every lead is captured, routed, worked and measured.
Creates demand — targeting, multi-channel outreach and campaign management — to put qualified leads and meetings in front of the sales team.
The engagement
We don't wait for the foundations to be perfect before generating demand. Lead generation starts straight away, while the operational foundations are strengthened alongside it — so early pipeline lands in a system that gets better every week.
How do we do it?
Linkup ST runs the outbound channel end to end, while RevOps Hub builds and tunes the operational engine underneath it. Here's what each actually involves.
One named specialist learns your product, builds the lists, writes the messages and answers every reply. The entire channel is set up and managed for you — no software to buy and no recruitment to do.
We make sure every lead the campaigns create lands in a CRM built to capture, route and measure it — so nothing leaks and your team spends time selling, not on admin.
How it runs
There's no sequential hand-off and no waiting. Both workstreams kick off together and run side by side toward the shared goal.
● Both workstreams begin immediatelyIndicative sequence and overlap only — no fixed durations. Both tracks run continuously; early pipeline from Lead Generation lands in foundations that improve week over week.
Commercial
Both options run for four months and include the full outbound engine and dedicated RevOps support. The only difference is how you'd like to structure the commercials.
One fixed price for the whole engagement. Easy to budget with no variability — you know the total cost up front, regardless of outcome.
A lower base fee with a performance element tied to a pre-agreed Qualified Pipeline value. We only earn the full amount if we deliver the pipeline — putting our upside alongside yours.
A prospect only counts toward the target when all three are true — agreed up front, so there's no ambiguity at review.
Has buying or decision-making power.
Fits the agreed ICP.
A clear need or pain point that Physitrack solves.
Additional fee against % of the pre-agreed Qualified Pipeline target: £0 below 50% attainment, rising to the full £30,000 at 150%.
At 100% of target the performance fee is £15,000 (total £45,000). It's capped at £30,000, so the total is never more than £60,000 (reached at 150%+). Below 50% attainment no performance fee applies — base £30,000 only.
Total fee at different levels of the pre-agreed Qualified Pipeline target. The success-based model costs less than the fixed fee until ~83% attainment — so it protects your downside if pipeline is slow to build, while sharing the upside if it lands.
| Qualified pipeline target achieved | Fixed fee | Success-based total | Lower cost |
|---|---|---|---|
| Below 50% | £40,000 | £30,000 | Success-based |
| 75% | £40,000 | £37,500 | Success-based |
| ~83% — breakeven | £40,000 | ~£40,000 | Level |
| 100% — on target | £40,000 | £45,000 | Fixed |
| 125% | £40,000 | £52,500 | Fixed |
| 150%+ — capped | £40,000 | £60,000 | Fixed |
Above target the success-based fee is higher — but only because more pipeline was delivered than agreed. You pay more for a better result, capped at £30,000 additional.